THE PECORARO GROUP

REAL ESTATE BUILDING S.R.L. is part of a group of entrepreneurs with proven experience in the real estate sector which has a well-matched team with specific expertise in the sector, both in organizational and financial terms.
Behind the project, in fact, is the GROUP PECORARO, represented here by Dr. Antonino, who represents the third generation working in real estate.
Family Pecoraro is also directly involved in the beverage industry, through its 100% ownership of a Sicilian industry of natural mineral waters (LA FONTE S.R.L.).

PRESENTATION

REAL ESTATE BUILDING SRL was formed to operate in the housing sector, and particularly in the residential segment of "first and second homes".
Several initiatives have been directly performed in Sicily, particularly in Palermo.
We chose this area because it is a destination for thousands of tourists with its beautiful beaches and for its services, favoured by both the natural beauty of the location between the capital of Sicily and the flourishing Cefalu, while the choice of site was triggered by its location : its relative proximity to the public beach and therefore the possibility to reach it without effort, along with its proximity to the Hotel Torre Artale, Hotel Torre Normanna, and several neighbouring complex, make the place very "sophisticated". Visitors are attracted by the variety of colours, the blue sea, the green of the trees, from the zephyr breeze with the lights of the many scattered houses, the smell of orange blossom, from the waves of crystalline sea crashing in the rocks! Altavilla and Trabia have all the elements to be a tourist center of great interest. In the latest year a lot of complexes and many of the villas are making the Trabian territory and its seaside hamlet, San Nicola L'Arena, with a marina, one of the most popular summer resorts of Palermo.
In the vicinity of our property there is also the ancient and magnificent Norman Tower, Arab fortress built on the coast with sighting function and signaling, as well as the other two towers scattered along the coast. Further north is the Church of St. Mary of Campogrosso, called "Chiesazza" that great Church. Not far from the Chiesazza "Ponte Saraceno", so called because it is thought built by the Saracens.

COMMERCIAL STRATEGIES

Marketing Plan

The marketing strategies with regard to the marketing mix factors were evaluated in the following manner:
• Price: The prices are in line with those premises.
• Product: The products will be distinguished by the attention to detail and build quality